Fashion Marketing and Communication

Analysis of the typical professional profile of advertising communications.Studying the visual, graphic and typographic part of a product’s communications. Identifying profiles comparable to the advertising art director, which are also crucial in other sectors: the cinema, the theatre, design, animation and the visual arts in general.

The brand as a process from an ethical and aesthetic point of view. The communications chain. The tools of brand aesthetics management.

Corporate communications, the various different techniques and strategies of communications, with a special focus on specific situations and sponsorship.Case histories.

This course develops further on the topics dealt with in the first part of the course, in particular the specific topics of pertinence to the fashion sector in terms of image and public relations. This is followed by a design phase, in which students come to grips with the communications for a fashion label.The course includes analysing the importance of the relationships between fashion and communications and possible future scenarios.

Application of the Office package: creating a Power Point presentation.Application of Adobe Photoshop and Adobe Illustrator.

This course provides the theoretical and technical foundations for organising events in the fashion sector, including how to draw up the organisation plan. Various types of event will be tackled, such as a new product launch, a fashion show, a static presentation and the inauguration of a new point of sale.

From product definition to product launch, the various stages of the marketing plan, with a special focus on the specifics of the fashion sector.

Analysis of guerrilla marketing and temporary stores.

This course takes the form of a journey of exploration, getting to know the leading exponents of fashion photography, so as to evaluate their impact on the imagery projected by fashion itself and to make a technical analysis of their style of composition, the influences they exert on one another and their role as trend catalysts.

This course takes the form of a series of meetings following the fashion weeks (men’s fashion, women’s fashion – spring/summer and fall/winter), so as to analyse and comment on the more interesting and important collections, highlighting their fundamental traits, structure and trends, always with respect to communications.

From inspiration to the product: the course features a study of the method that leads to the moment of conception and to the actual design, then on to the final result and the communication of the results achieved.

Methods and strategies for communicating a project: recognising the creative process (from conception to completion), choosing and organising the information, recognising the dialogue partner, studying the most effective communications model.

Analysing how a product is placed in such a way as to keep in step with the commercial strategy chosen.Fashion: a complex system involving creativity, knowledge, production, marketing, export and social and economic involvement. The fashion sector as a new field type of communications that range from the advertising message to the major event. How to use the media and the designers’ press offices.

The study of “sign”, the essential element in every form of communications, including the fashion designer’s creative communications. Fashion is interpreted as a story regulated by a specific code that makes it different from every other phenomenon of communications.

This course provides the basic technical and theoretical knowledge of the photographic set and fashion styling, analysing the various different kinds.

Elements of analysis of social phenomena and of behaviour related to consumption, with a special focus on questions related to lifestyles.

This course investigates the fundamental types of fibres and yarns, analysing their reinforcements, specific dyes, basic processing techniques and types of application: the study of historical evolution in the fashion system.

Colour as a means of communications, visual impact and psychological effect. How fashion communicates through colour.

Analysis of the latest new trends and definition of the professional profile of the cool hunter.

This course examines video techniques: supports, duplications, systems etc.

An historical and critical analysis of the most important modern and contemporary artistic movements, in relation to the development of society and of culture.

Managing an image in the point of sale. Optimising product exposition.

PREMIER editing programs.

Designing and preparing a dissertation of EDITING – one-month workshop preparing the FINAL WORK.

This course examines current and future scenarios of synergies between the fashion world and the Internet. Research tailored to sourcing and finding information on the web.

This course provides background information about the aims and objectives of journalism, about techniques of information transmission and about the various fields in which journalists operate. From sources to the allocation of tasks and the difference between regular features and the main body of  a magazine.Includes an analysis of the leading publications in Italy and abroad: their identities and their strong points.